Four different “expensive”
Why the same words may require opposite management decisions.
Official media reference
HEAR for media
and partners
Verified wording about the author, methodology, and book, plus topics for interviews, columns, podcasts, and business events.
Short biography
Nadezhda Bratchenko
Author and developer of the HEAR methodology and author of the Russian-language book «А что, если… возражений не существует?». HEAR grew out of complex B2B sales practice and the analysis of the author's own negotiations.
Correct designation: author and developer of the HEAR methodology. The method existed in practice before the book.
HEAR
Human Empathy And Rapport.
Core thesis
Objections do not exist. There is either a signal or a fact.
Book
Russian-language edition. ISBN 978-5-0070-6477-4.
Interview topics
Conversations worth having
Call review without blame
Separating customer words, seller assumptions, and unchecked areas.
Why this is not giving up
Professional persistence with a signal and the honest boundary of a fact.
From intuition to system
How a way of hearing customers became a transferable methodology.
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